Reporting to the Creative Director, I led the visual design team on new and updated site designs for this $14bn B2B tech company. Tasks included Art Direction for 3D motion capture promotional video and overseeing work of 3 digital designers, 2 motion graphics designers, and two production designers. Working with strategy, copywriting, and UX design, we turned out 40 new page designs in a six week design sprint.
Problems to solve:
• Update visual direction to align with current mobile first trends in site design.
• Put into practice lean design methods such as sketch and review sprints.
• Aligning visual design, writing, UX, and strategy teams with client vision.
• Conceptualized video motion graphics for new site video. My work included actor casting, session directing for motion actor, and 3D design art direction.
Worked closely with the Creative Director, UX team, visual designers, and motion artists.